21st century media marketing is the art of using Web 2.0 and social media features to build customer loyalty. As a small business customer loyalty saves you from competing on price with the big guys.

The three components of building customer loyalty are education, community and interaction. Education involves the option of giving away your expertise or finding ways to entertain your customers. This is a great way to build trust. Online community is not much different than the community networking you're probably already doing. One side of community building is using your web site to promote the organization that you care about. The other side is to participate in relevant online communities. The final component is interaction and it may be the most subtle. Make it easy for your customers to interact with your business. Not only does it mean that they should be able to get a hold of you, but is should also be easy to share information about you and your services.