Have you thought about getting your small business on the web? Everybody tells you to try this site or that site. It really made their business take-off. Maybe you already have put some stuff on the web and are wondering if it is doing you any good.
 

At the center of any online presence you should have your marketing strategy. I'm not talking about a complicated big company strategy, but more of a single sentence goal. I want to increase the number of leads for my business is the kind of strategy you may be thinking about. Another strategy might be to make it easier for my customers to do business with me. These strategies will require different approaches to being online.
 
Easier to do business might be accomplished with simply having an email address or even a very simple web site with basic information. Generating more leads will be a lot more involved. Your website will be a sales pitch for your product and you need to get people to your web site to see your sales pitch to make your phone ring.