What does Greenline Wheels and the Friends of the Oak Park Conservatory have in common?

Anyone, anywhere on the internet can write about your business. They might say good things or they might not say good things. The internet is a true democracy in this regard. Thomas Jefferson described democracy as, “A democracy is nothing more than mob rule, where fifty-one percent of the people may take away the rights of the other forty-nine.” How does a small business person manage their reputation in this environment?